Nairobi, Kenya

Digital marketing strategies to use in your business

Digital marketing strategies to grow your business.

It is the wish of everyone to achieve a long-term success in his or her business

To grow day by day as growth and development is part of human life

Seeing your business grow day by day, month by month and year by year gives you some hope of the long -term future success.

By saying this, does not necessarily mean that you will meet no obstacles on your way to your business success.

Obstacles are also part of your business life and so it depends on how you tackle and overcome them.

Growth is necessary for one to measure his or her strides in business

or even in your personal life bearing in mind that one cannot grow without facing and overcoming some obstacles.

So today we are going to focus on the positive part of it,

on how you can grow your business through the use of digital marketing

Lately many businesses have employed the digital marketing strategies in growing their business.

What is digital marketing?

Digital marketing is the component of marketing,

that uses the Internet and online based digital technologies to promote and sell products and services

through adverts hence connecting with potential customers through the internet.

Many businesses are opting for digital marketing since there is ready and available market on the internet

and hence one can connect with a customer anywhere and everyone.

This means that anyone can literally become your customer.

The digital marketing strategies include

Social Media marketing

This is the use of social media networks to promote your business.

The use of social media has grown over the years ever since its invention.

The users of the social media are the normal human beings that you meet on the streets on a daily basis,

hence they are the potential customers that can buy and promote your product.

The social media networks include: Facebook, Instagram, Whats app, TikTok, Twitter.

Email Marketing

Email marketing is the use of email to send commercial messages to the customers on your email list making them aware of new products, discounts, and other services.

These commercial messages may include newsletters with updates on the company, promotions of sales and exclusive deals for subscribers.

Email marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience.

Search Engine Optimization

Search engine optimization is the process of providing the relevant content in your web page to make it visible when people search for products or services related to your business.

The higher visibility your pages have in search results, the more likely you are to gather attention and attract prospective and existing customers to your business.

People do conduct searches on a daily basis trying to find information about a product.

Hence the higher SEO a product has the most likely it is going to find more customers since its ranking will be high.

Affiliate Marketing

Affiliate marketing is a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

The online retailer uses third parties to promote his or her business online,

at an agreed commission the third party may decide to use any affiliate marketing tool such as a website or an email to promote the product or service,

after a customer purchases the product or service the third party get a commission according to how they agreed with the online retailer or business person.

The affiliate earns a commission through promoting a product or service by sharing adverts or links on emails or website.

Content marketing

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Creating marketing aims at creating valuable and rich content thereby promoting your business or service while doing the content.

The more valuable a content is the more its likely to gather audience hence its easier to promote your business in there.

A valuable content has rich information in there hence customers build trust with the content creator making it easier for the customer to trust your product.

Video marketing

This is the use of videos to promote your product, brand and services through the creating of video ads.

These videos may include: Products, services, testimonials, contacts, location

Producing high quality and unique video increases the curiosity of a potential customer hence most likely to increase your business customers through the sales since the customer will have confidence in your products through the high-quality video.

Video marketing is more effective as it draws the customers attention to what be be contained in the video either as a form of entertainment.

As I sign off employing these digital marketing strategies to grow your business does not guarantee your 100% business success but some consistence and hard work will.

All the best.